Marketing research / David A Aaker
By: Aaker, David A.
Contributor(s): Kumar, V | Day, George S.
Material type:
TextPublisher: New York : John Wiley Press, 2003Edition: Seventh edition.Description: xvi, 751 p.ISBN: 9971513897.Subject(s): Marketing research | Market research procedure -- ManagementDDC classification: 658.83 A111M 2003
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Masood Faisal Jhandir Library | 658.83 A111M 2003 (Browse shelf) | Available | 139541. |
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