Relationship marketing : successful strategies for the age of the customer / Regis McKenna
By: McKenna, Regis.
Material type:
TextPublisher: New York : Addison publishing company, 1993Description: 241 p.DDC classification: 658.812 M478R 1993
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Central Park Library Central Park Library | 658.812 M478R 1993 (Browse shelf) | Available | 512264 |
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| 658.81 W377P 1987 The power of consultative selling / | 658.812 L447W 1988 How to win customers and keep them for life/ | 658.812 L662T 1995 The wow factory / | 658.812 M478R 1993 Relationship marketing : successful strategies for the age of the customer / | 658.812 N995Y 1994 You can't lose if the customer wins : ten steps to growth & profit / | 658.812 W749W 1994 Word-of-mouth marketing / | 658.848 C359I 1983 International marketing / |
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