Marketing research / David A Aaker
By: Aaker, David A.
Contributor(s): Kumar, V | Day, George S.
Material type: TextPublisher: New York : John Wiley Press, 1998Edition: 6th ed.Description: 776 p. Coll. Ill.ISBN: 0471170690.Subject(s): Marketing researchDDC classification: 658.83 A111M 1998Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Masood Faisal Jhandir Library | 658.83 A111M 1998 (Browse shelf) | Available | 054174. |
Includes Index
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