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Marketing research / David A Aaker

by Aaker, David A | Kumar, V | Day, George S.

Edition: 6th ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley Press, 1998Availability: Items available for loan: Masood Faisal Jhandir Library [Call number: 658.83 A111M 1998] (1).

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2.
Marketing research / David A Aaker

by Aaker, David A | Kumar, V | Day, George S.

Edition: Seventh edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley Press, 2003Availability: Items available for loan: Masood Faisal Jhandir Library [Call number: 658.83 A111M 2003] (1).

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