اردو کى بورڈ

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1. Managing brand equity capitalizing on the value of a brand name / David A. Aaker.

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Toronto : Free Press ; Maxwell Macmillan International, 1991Availability: Items available for loan: Chughtai Public Library [Call number: 658.827 A111M 1991] (1).

2. Brand leadership / David A. Aaker

by Aaker, David A | Joachimsthaler, Erich, 1956-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : The first Press, 2000Availability: Items available for loan: Masood Faisal Jhandir Library [Call number: 658.827 A111B 2000] (1).

3. Building strong brands / David A. Aaker

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : The Free Press , 1996Availability: Items available for loan: Masood Faisal Jhandir Library [Call number: 658.827 Aa41B 1996] (1).

4. The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark

by Mark, Margaret | Pearson, Carol S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2001Availability: Items available for loan: Masood Faisal Jhandir Library [Call number: 658.827 M345T 2001] (1).

5. Romancing the brand : the power of advertising and how to use it / David N. Martin

by Martin, David N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : American Management Association , 1989Availability: Items available for loan: Masood Faisal Jhandir Library [Call number: 659.1 M379R 1989] (1).

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