Carpenter, Gregory S.
Readings on market-driving strategies : towards a new theory of competitive advantage / Gregory S.Carpenter - New York : Addison Wesley , 1997 . - v, 540 p.
Marketing--Management
Consumer behavior
658.8 C225R 1997
Readings on market-driving strategies : towards a new theory of competitive advantage / Gregory S.Carpenter - New York : Addison Wesley , 1997 . - v, 540 p.
Marketing--Management
Consumer behavior
658.8 C225R 1997