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Readings on market-driving strategies : towards a new theory of competitive advantage / Gregory S.Carpenter

By: Carpenter, Gregory S.
Contributor(s): Rashi Glazer | Nakamoto, Kent.
Material type: TextTextPublisher: New York : Addison Wesley , 1997Description: v, 540 p.Subject(s): Marketing--Management | Consumer behaviorDDC classification: 658.8 C225R 1997
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