Stern, Louis W.
Management in marketing channels / Louis W. Stern, Adel I. El-Ansary, James R. Brown. - U.S.A. : Prentice Hall, 1989. - 512 p. 25 cm.
Channel Members can achieve high yield performance primarily by ensuring that their activities are onsistent with the needs and wants of their target markets.
0135478529 (hardcover) 9780135478523 (hardcover)
Marketing channels Management
Absatzweg
Marketing Management
658.84 S839M 1989
Management in marketing channels / Louis W. Stern, Adel I. El-Ansary, James R. Brown. - U.S.A. : Prentice Hall, 1989. - 512 p. 25 cm.
Channel Members can achieve high yield performance primarily by ensuring that their activities are onsistent with the needs and wants of their target markets.
0135478529 (hardcover) 9780135478523 (hardcover)
Marketing channels Management
Absatzweg
Marketing Management
658.84 S839M 1989