Management in marketing channels / Louis W. Stern, Adel I. El-Ansary, James R. Brown.
By: Stern, Louis W.
Contributor(s): El-Ansary, Adel I | Brown, James R.
Material type:
TextPublisher: U.S.A. : Prentice Hall, 1989Description: 512 p. 25 cm.ISBN: 0135478529 (hardcover); 9780135478523 (hardcover).Subject(s): Marketing channels Management | Absatzweg | Marketing ManagementDDC classification: 658.84 S839M 1989 Summary: Channel Members can achieve high yield performance primarily by ensuring that their activities are onsistent with the needs and wants of their target markets.
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Chughtai Public Library First Floor | 658.84 S839M 1989 (Browse shelf) | Available | 502842 |
Channel Members can achieve high yield performance primarily by ensuring that their activities are onsistent with the needs and wants of their target markets.
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