Management in marketing channels / (Record no. 6748)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00887nam a2200253 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151202s1989 xxu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0135478529 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780135478523 (hardcover) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 S839M 1989 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Stern, Louis W. |
| 245 1# - TITLE STATEMENT | |
| Title | Management in marketing channels / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | U.S.A. : |
| Name of publisher | Prentice Hall, |
| Year of publication | 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 512 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Channel Members can achieve high yield performance primarily by ensuring that their activities are onsistent with the needs and wants of their target markets. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing channels Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Absatzweg |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | El-Ansary, Adel I. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brown, James R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Chughtai Public Library | Chughtai Public Library | First Floor | 2015-12-02 | 658.84 S839M 1989 | 502842 | Books |