Promotional strategy / James F. Engel
By: Engel, James F.
Material type:
TextPublisher: U.S.A. : Richard D. Irwin, 1967Description: xiii, 665 p.Subject(s): Marketing | Advertising | Marketing -- ManagementDDC classification: 658.82 E571P 1967
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Masood Faisal Jhandir Library | 658.82 E571P 1967 (Browse shelf) | Available | 050513. |
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| 658.812 W594T 1994 The customer-driven company : moving from talk to action / | 658.816 R124T 2010 The 1% windfall : how successful companies use price to profit and grow/ | 658.82 C912S 1998 Sales promotion : how to create, implement and integrate campaigns that really work / | 658.82 E571P 1967 Promotional strategy / | 658.827 A111B 2000 Brand leadership / | 658.827 Aa41B 1996 Building strong brands / | 658.827 L324S 1993 Step by step guide to a winning marketing strategy / |
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